In the ever-evolving landscape of telecommunications, change is a constant factor that businesses must be prepared to embrace. One such change on the horizon is BT’s planned stop sell for PSTN (Public Switched Telephone Network) and ISDN (Integrated Services Digital Network) products, set to take effect next week. This move marks a significant shift in the industry and presents both challenges and opportunities for telecoms resellers. So, we’re here to help you adapt to these changes being made across the industry.
Understanding the Change: What is the PSTN?
The PSTN, or Public Switched Telephone Network, has been the backbone of traditional landline telephone communication for decades. It’s the network that facilitates voice calls and analog data transmission. However, as technology advances, the PSTN has become outdated and costly to maintain. Many Telecoms businesses, ourselves included, have been moving away from ISDN and PSTN products as Voice over Internet Protocol (VoIP) and other internet based products have taken over the market. This has prompted BT’s decision to phase out these legacy products and focus on more modern and efficient alternatives, such as VoIP and fibre-optic networks.
Challenges for Telecoms Resellers
The planned stop sell for PSTN products might initially seem like a challenge for many telecoms resellers, as it disrupts the familiar landscape of the industry. PSTN and ISDN products have been the baseline for many resellers and this change requires a strategic shift across a lot of business models.
- Service Disruption: Clients who rely on traditional PSTN services might be apprehensive about transitioning to new technologies. So, it’s in the hands of the reseller to be prepared to address concerns and provide seamless migration solutions.
- Skill Enhancement: VoIP and digital communication technologies require a different skill set than traditional telephony. Investments may be useful in the long term, such as the training of staff to become proficient in these new technologies.
- Infrastructure Investment: Upgrading to modern infrastructure to support VoIP and fibre-optic services can be expensive. Resellers need to evaluate their financial capabilities and develop a plan to make necessary investments in order to bring any current strategies up to date.
Adapting and Thriving:
While change can be challenging, it also brings forth opportunities for growth and innovation. Here’s how telecoms resellers can adapt their current services to incorporate this change:
- Education and Consultation: Proactively educate customers about the benefits of VoIP and other modern solutions. Demonstrating cost savings, enhanced features, and scalability can help clients see the value in making the transition.
- Diversify Product Offerings: Instead of solely relying on PSTN products, diversify products by providing a range of digital communication solutions. This could include VoIP, Unified Communications (UC), video conferencing, and cloud-based services.
- Migration Support: Offer a seamless migration process for customers transitioning from PSTN to VoIP. Provide assistance in porting phone numbers, setting up new equipment, and ensuring minimal disruption to communication services.
- Value-Added Services: Develop value-added services around the new technologies. This could involve customized solutions, integration with business software, or applications that leverage the power of IP communication networks.
- Collaboration and Partnerships: Consider collaborating with VoIP service providers and technology companies. Upper tier partners provide the necessary expertise, technology, and support to offer competitive solutions.
Embracing the Future:
BT’s planned stop sell for ISDN and PSTN products signifies a turning point in the telecommunications industry. While the change may present challenges for resellers, it also opens doors to a more advanced and dynamic era of communication technology. By understanding the shift, embracing innovation, and providing value to their clients, telecoms resellers can not only weather the change but also emerge stronger and more relevant in this evolving landscape. Adapting to change is the hallmark of a resilient and forward-thinking business.