Future-Proofing Communication at Cottam Lane Pharmacy with Connecting Britain’s VoIP Services
Cottam Lane Pharmacy, located in Preston, is committed to delivering exceptional healthcare services to its local community. As the pharmacy expanded its services, they recognised the need for a modern communication system to maintain efficiency. In partnership with Connecting Britain, they implemented a bespoke VoIP (Voice over Internet Protocol) phone system that has transformed their operations, ensuring seamless communication with patients and healthcare providers.
Challenge
With increasing healthcare demands, Cottam Lane Pharmacy’s outdated phone system struggled to keep up. The system experienced frequent call drops, poor quality, and missed calls, impacting their ability to manage patient inquiries and prescriptions efficiently. The pharmacy needed a communication solution that could handle increased traffic, provide clear calls, and be flexible enough to grow with the business.
Solution
Connecting Britain provided Cottam Lane Pharmacy with a tailored VoIP solution, designed specifically to meet the unique demands of a busy pharmacy environment. Our team of engineers meticulously built and tested each element of the internal networking to ensure future-proofing. To guarantee long-term reliability, we assessed access point range to ensure strong Wi-Fi signals that could withstand high traffic volumes, even during the busiest hours.
Key features of the solution included:
Call Routing and Automation – Automated call routing directed calls to the appropriate staff members quickly, reducing wait times and ensuring urgent inquiries were handled efficiently.
Enhanced Call Clarity – The VoIP system provided superior call quality, essential for clear communication with patients and healthcare providers, reducing the risk of miscommunication.
Customisable Virtual Switchboard – Pre-recorded messages kept callers informed about services, opening hours, and new products while they waited, enhancing customer engagement.
Scalability and Flexibility – As a cloud-based system, VoIP allowed the pharmacy to scale its communication infrastructure without the need for significant hardware investment.
Call Recording for Training – The pharmacy used call recordings for staff training, ensuring high-quality and consistent communication with patients.
Results
Since deploying Connecting Britain’s VoIP system, Cottam Lane Pharmacy has significantly enhanced its communication capabilities. The pharmacy now handles calls efficiently, with reduced wait times, improved call clarity, and minimal missed calls, leading to greater patient satisfaction. The upgraded network has also ensured seamless performance during peak hours, future-proofing the business for years to come.
The scalable VoIP platform allows Cottam Lane Pharmacy to expand its services without disruption, positioning them for future growth. The pharmacy can now adapt to the evolving needs of its customers while maintaining strong patient relationships.
By partnering with Connecting Britain, Cottam Lane Pharmacy has modernised its communication systems, ensuring operational resilience and a higher standard of patient care. With a future-proof solution and ongoing service support, they are well-equipped to continue serving their community with excellence for years to come.